Nowadays it seems like everyone and their brother claims that they are a niche marketer and it’s so obvious to see that they have absolutely no idea what they are talking about. Niche marketing is not about marketing popular items to the general public. That’s what the big corporations do and if you’re operating from a small bedroom office in the corner of your house, guess what? You’re not a big corporation and I’m going to give you a few reasons why you suck at niche marketing.Reason #1 - You don’t even know what niche marketing means. That’s okay because I’m going to explain it to you so you will finally know. Niche marketing is this: finding a small profitable corner of a larger area of a market. So if you’re selling golf products, you’re not niche marketing if you’re selling golf clubs. You’re niche marketing if you’re selling golf gloves and not just golf gloves themselves, but certain types of golf gloves that people want to buy on a regular basis. It could be a certain color golf glove, it could be a certain size golf glove, or it could even be a certain brand of golf glove that […]

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